The RhinoCo Group is an organization that was built on the strong belief that, through CrossFit, the world can be changed one person at the time. We stand by the idea that our boxes, members, staff, coaches, supplements, athletes, and partners are the driving force of the fitness community around world.
RhinoCo has partnered with major companies in the fitness industry such as Reebok, leading us to create successful projects, like the first ever Reebok CrossFit affiliate in the world. After establishing Reebok CrossFit Miami Beach we have grown our partnership to launch a vision of a Fit Hub Concept Store attached to a CrossFit gym. We accomplished that by securing 10,000 sq. ft. in the heart of Manhattan to open Reebok CrossFit 5th Ave mid 2012. As Reebok and RhinoCo’s partnership grows, opening more flagship locations in NYC and around the globe, you can expect us to successfully continue exposing the world to a healthier and fitter lifestyle.
RhinoCo has recently partnered with NutriForce Nutrition, one of the largest manufactures of vitamins, dietary supplements, nutraceuticals, and nutritional supplements to launch the first complete supplement line for the CrossFit athlete and functional fitness individual. NutriForce Sports is the name of the only brand made for the fittest athletes in the world. Our line is distributed by Europa Sports Products, The Vitamin Shoppe, Bodybuilding.com, and Nutrasource.com.
Welcome to the world of the RhinoCo Group, defining the full circle of wellness.
Our mission at RhinoCo is to create one world encompassing the full circle of wellness: fitness, nutrition, and recovery. Through our passion and dedication we believe everyone can charge to success.
Our vision is driven by those factors that lead to the improvement of mankind. The full Circle of wellness is when Fitness, Nutrition, and Recovery are delivered at its highest degree.
Our values are based on our passion to bring innovation through the full circle of wellness to our community, while having fun and creating the ultimate fitness environment.
Head Rhino – RhinoCo Group
Michael Alfaro graduated cum lade with a bachelor’s degree in business management from Florida International University. Born and raised in Miami,has excelled as an entrepreneur and hard worker from an early age. At age 15 he started working for Neurology Mobile Systems, a medical company that provides diagnostic testing and intra-operative monitoring in hospitals. Due to his skills, knowledge, and passion he quickly worked his way up to operating officer of the company in 5 years. At age 20 he left to follow his passion and open a unique fitness concept.In 2007 he opened IMT CrossFit, the first CrossFit gym in South Florida. Michael holds multiple certifications including; CrossFit level 1 coach, USA Olympic lifting coach, underground strength coach, and multiple other certifications that led him to be one of the better coaches in the world.
In Late 2008, Gabriel Balzola walked through IMT CrossFit’s doors and never looked back. Gabriel introduced Michael to many contacts to help grow his business, including Nathan Forster. In 2010, Michael partnered with Nathan Forster to open CrossFit Miami Beach. After a few months they had attracted the attention of Reebok and started negotiations on becoming the first Reebok partnered CrossFit affiliate in the world. Michael and his team then wrote the business plan on how to open and operate successful CrossFit gyms around the world and helped Reebok pilot this program for affiliates. They are currently working with Reebok to open key projects around the world. In July 2012, they opened Reebok CrossFit 5th Ave in the heart of New York City, the epicenter for CrossFit gyms for years to come.
Michael took IMT CrossFit from a 1,200sqft warehouse to multi-million dollar business structure operating in multiple states. His plans to grow RhinoCo Group into the full circle of wellness will redefine the way people view being fit. With plans to open more CrossFit gyms, start a non-profit, and open wellness recovery centers within his gyms, Michael and his team will have a major impact on the health and fitness industry for years to come.
Michael says, “we deliver our passion in every project, and we will change the way people view fitness. It’s not only about looking good, we portray fitness, nutrition, and recovery as the full circle of wellness”.
Warrior Rhino – RhinoCo Group
Nathan Forster was born and raised in Baltimore, Maryland. He then pursued a professional career in tennis. At the age of 15 he began playing professional Tennis. After 2 years competing on the ATP tour, he decided to give up tennis and move to Miami Beach. In Miami Beach, Nate opened DEK 23 and started his nightlife career at a young age. He then went on to own and operate B.E.D. nightclub for many years. Throughout his years in the nightlife scene Nate learned the rigors of the street and became the person he is today from his experience. He met many individuals and connections throughout those years that till this day are people that can count on him.
Late in 2008, Nathan met Michael Alfaro and they quickly learned they shared a passion and drive to succeed in business. They decided to open up Crossfit Miami Beach. A huge undertaking given the dynamics and geographical challenges South Beach presents. A Few months after opening Crossfit Miami Beach, a representative from Reebok contacted them, and they soon joined forces to open the first Reebok Crossfit Box in the world known as Reebok Crossfit Miami Beach. Nathan co-wrote RhinoCo's business manual on how to operate and run crossfit boxes successfully, and serves as a consultant on all major Reebok crossfit projects. RhinoCo recently opened Reebok Crossfit 5th Ave in NYC, which has redefined CrossFit in the world. Nathan, Michael, and Gabriel joined forces and opened a company, RhinoCo Fitness, which runs and manages all of their projects, including the Crossfit gyms.
Nathan likes to say, “Our goal at Rhinoco is to change the world of wellness, by teaching fitness, nutrition and recovery to everyone.”His title as “Warrior Rhino” came from his never quit and if you believe, anything is possible attitude.
OG Rhino – RhinoCo Group
Gabriel Balzola was born and raised in Miami, Fl. After earning a full athletic scholarship, Gabriel pursued a career in professional baseball. He decided to move on and found a new direction in real estate development, joining ICM Group, which bought and converted over 3000 units in Central Florida by 2007. Balzola branched off into other ventures in the midst of the real estate boom.
In recent years, Gabriel Balzola partnered with one of today's top business moguls Daymond John, founder of FUBU and star of ABC’s hit show "SharkTank”, in a joint venture to fund and launch numerous product lines. Through a successful 4-year partnership, he has developed and implemented strategic business plans leading to substantial revenue and profit growth while focusing on operations, accounting, and marketing.
In 2008, Balzola's passion for functional fitness and helping people better themselves led him to partner with one of Miami's original CrossFit owners Michael Alfaro. Through his various connections and partnerships he took RhinoCo’s projects to new levels, as he introduced Nathan Forster and together they developed a business structure that would turn Rhinoco into a prototypical fitness company.
Gabriel Balzola is a driving force who inspires others to succeed. His ability to find, hire and motivate talented individuals, while providing the environment needed to excel, make him the perfect person to run operations at RhinoCo. He has fostered a “Charging Forward” mentality that has driven the RhinoCo Group to the top of the fitness world. Gabriel’s vision is to change people’s lives for the better through the CrossFit methodology.
Edgard E. Paredes
Money Rhino – RhinoCo Group
Edgard Paredes is responsible for managing the financial strategy of the group and is committed to maximizing long-term shareholder value, ensuring a balanced portfolio of growth initiatives, and maintaining the high level of integrity and transparency that RhinoCo is proud of. Edgard joined the RhinoCo Group at the end of 2012 after nearly a decade of working in the banking and finance industry. His initial impact to the company focused on bringing a culture of profitable and sustainable growth, disciplined decision-making, and to help create and define the corporate direction of the company.
Along with his partners and close friends, Michael Alfaro, Nathan Forster, and Gabriel Balzola the ‘Money Rhino’ contributed to the development of a business model from which organization, staffing, compensation plans, territory definition, and sales goals could be derived. Furthermore, he actively oversees and supports financial planning on future investments and ventures, and is actively expanding RhinoCo’s efforts to give back, developing our non-profit concept, “Fit to Give”.
The native from Venezuela began his career in Finance at age 21 at Washington Mutual Bank, separating himself as an excellent leader while gaining extensive experience in the Personal and Business finance areas. After being a part of some of the largest banking and finance corporations around the globe, he became vice president of one of the largest worldwide banking corporations in the world by age 26. A former collegiate-level baseball player, he studied Finance and attended Northwood University in West Palm Beach and Florida International University in Miami, prior to joining the banking and finance world. Edgar also holds 6 Financial Securities licenses.
In his spare time, Edgar is devoted to spending time with his fiancé, family and friends. He reads self-improvement and motivational books, plays in abaseball league, enjoys spear fishing and boating, golf, and sports in general. He has been benefiting from Crossfit’s competitiveness and intensity since 2007, as a part of our very own IMT Crossfit since its inception. Always recognizing the importance of giving back, he has proudly volunteered in a number of organizations including Miami Children’s Hospital’s Radio Lollipop.